The Competitors Make Their Move!
With Su Wan's adjustments to the company, everyone in the company could clearly feel the changes taking place.
Their work has become easier and more efficient, and the work atmosphere has become more relaxed, warm, and harmonious. Not only have their salaries increased, but their benefits have also improved significantly, allowing them to feel more cared for by the company. Their sense of belonging to the company has also grown stronger, and they have become more serious about their work. At the end of the day, they are not tired at all, but rather more relaxed and happy than before, with a smile on everyone's face every day.
Everyone knew where these changes came from. While their opinion of Su Wan completely changed, they also admired their boss Chen Mo, even more. He truly deserved to be called the miraculous boss who led them to turn the company around. Even the young assistant he found was so extraordinary.
After handing the company over to Su Wan, Chen Mo spent most of his time in the Castle's underground laboratory, designing and developing new car models while also considering development directions outside the automotive industry.
At S.H.I.E.L.D. Auto Company, there are ready-made blueprints, and the construction of the automated car production line has already begun. It is expected to be completed and put into use in a month.
Large tracts of land in the surrounding area have been purchased, and construction of the new factory has begun. The entire company is operating at full capacity and has entered a period of rapid construction and development.
Just as S.H.I.E.L.D. Auto Company was undertaking large-scale construction and development, the major top car brands whose market share had been squeezed out by "Knight" finally made a move after a period of preparation!
Originally, they still wanted to use the incident of Eddicott and others being crushed to death by Chen Mo in the Manor Attack Case to completely eliminate Chen Mo and bring down S.H.I.E.L.D. Auto Company.
However, Chen Mo, who had been plotting this all along, had too much evidence to deal with through legal means. Their efforts to smear Chen Mo online and incite netizens to boycott him and "Knight" were also not going smoothly. In the end, after much deliberation, they had no choice but to resort to business tactics: advertising and promotion!
During this time, they also discovered a fatal weakness of the "Knight," which was that the delivery time was too long.
The Knight is only produced in ten units per day, but there are already more than two thousand orders online. If you buy one now, you will have to wait at least six months to receive it.
With orders increasing, it will soon exceed one year!
Another major weakness of the "Knight" is its price. It is simply too expensive. Although it is still some distance from the truly top-of-the-line luxury cars that cost tens of millions of yuan, it is already among the most expensive mass-produced cars.
While it is indeed worth the price in terms of its performance, only a minority of people can afford and are willing to spend such a large sum of money to buy a car. Compared to other cars in the same price range as the "Knight," especially armored cars, they no longer have any advantage, and off-road vehicles have almost no advantage either. However, in the most top-of-the-line supercars, they still hold an absolute advantage.
While the "Knight" is quite fast, comparable to most top-tier sports cars, it still falls short compared to supercars that pursue extreme acceleration and top speed.
Moreover, the "Knight" is, after all, an off-road vehicle. Although its appearance is very stylish and imposing, for young people who pursue a cooler and more dazzling appearance and the thrill of extreme speed, a supercar with a cooler appearance and more powerful acceleration and top speed is more in line with their preferences.
Therefore, these established car manufacturers simply chose to make a tough decision, abandoning some of their homogeneous models that were no match for the "Knight" and instead increasing their promotion of supercars.
After all, S.H.I.E.L.D. Auto Company is a brand new car brand. After the initial surge, as the hype surrounding the Manor Attack Case and the video died down, the growth rate of Knight's orders gradually slowed down. Although there are still many new orders every day, it is not as crazy as it was in the first few days.
For other companies, they would probably be quite satisfied. Dozens of orders a day, hundreds of millions of dollars in revenue, and annual sales of hundreds of billions or even trillions of dollars are almost comparable to established automotive giants like GM, Ford, Toyota. For a small, emerging car company to achieve this level in such a short time is nothing short of a miracle.
But Chen Mo was not satisfied with this. His goal was not just to build a large company with annual sales of over 100 billion yuan. In his eyes, money was just a number!
What Chen Mo wanted was a powerful force capable of influencing the world order. S.H.I.E.L.D. Auto Company was just the first step, but this first step had to be done to the best of its ability.
Chen Mo was very dissatisfied with the slowdown in "Knight" sales growth, but instead of trying to find a solution himself, he asked Su Wan to come up with a plan to deal with the current situation.
He summoned Su Wan because he valued her character and her abilities, and he wanted her to help manage the company. Things were fine now, but as the company grew and things became more complicated, it was impossible for him to handle everything.
Like HYDRA, he was only responsible for giving orders, while Eddie Albert handled the specific matters. In the future, Chen Mo would also entrust the company's affairs to loyal and capable subordinates.
Su Wan didn't think much of it at first. It was already amazing that S.H.I.E.L.D. Auto Company had achieved its current success in such a short period of time. It was normal for sales to gradually slow down after the initial surge.
But since the boss had spoken, she naturally had to find a solution.
In response to the current situation, Su Wan first conducted a systematic market survey to understand the customer needs and competitors in the high-end car market where "Knight" is located. After in-depth research and comparison, she successfully identified the reasons for the slowdown in "Knight's " sales growth.
Although the "Knight" boasts impressive overall performance and is nearly omnipotent, its primary impression is that of a bulletproof off-road vehicle, with its speed comparable to top-tier sports cars being secondary.
The person who was willing to spend five million dollars to buy the "Knight" valued its bulletproof and off-road capabilities most.
For those who don't plan to buy a bulletproof car, or who prefer the cool look and powerful acceleration of a sports car to an off-road vehicle, the "Knight" isn't that appealing. After all, not everyone will consider the overall performance and cost-effectiveness of the vehicle.
Many people buy cars based entirely on their own preferences, considering factors such as appearance, brand, brand awareness, and rarity.