Chinese International Student!
Many people buy cars purely to show off. As long as it's eye-catching enough, makes them look good, and attracts more attention and admiration, nothing else matters.
In response to this situation, the best solution is to develop a supercar with a cool and stylish appearance and top-notch speed performance to satisfy consumers who pursue both appearance and speed, and sweep the entire supercar market in one fell swoop.
However, the new automated car production line has not yet been completed, and the original "Knight" production line still needs to complete a large backlog of "Knight" orders. Therefore, S.H.I.E.L.D. Auto Company does not have the capacity to mass-produce new cars for the time being. If it wants to launch a new model, it will have to wait at least a month until the automated production line is completed.
Since there was no way to directly address the issue in terms of appearance and speed in the short term, Su Wan simply suggested that they first promote the company and the "Knight" brand and its reputation.
After all, S.H.I.E.L.D. Auto Company is a new company, and the "Knight" is the company's first model. Although it became a hit on the internet due to the Manor Attack Case, many people still do not know about the "Knight," or have heard of it but do not understand it, and only regard it as something similar to other armored cars.
The company's brand awareness is extremely low. While a fair number of people know "Knight," very few know about S.H.I.E.L.D. Auto Company. It is incomparable to established automakers like Ford and GM.
Even after watching the video, many people still question its authenticity. Compared to a "supercar" produced by a small company that has never been heard of before and who doesn't know when it appeared, they are more willing to believe in world-renowned car brands.
Therefore, enhancing company awareness and strengthening consumer recognition of the company's brand is a very important matter.
As for how to do it, Su Wan's idea was simple: advertise!
The orders for several thousand "Knight" brought in tens of billions of dollars in revenue. Although the company spent a lot of money on land purchases, expansions, and the construction of automated production lines, it was nothing compared to this huge sum of money. S.H.I.E.L.D. Auto Company had an abundance of working capital.
Chen Mo strongly agreed with Su Wan's idea of spending hundreds of millions on advertising, and said frankly that there was no need to worry about the money. As long as the desired effect could be achieved, it wouldn't matter if all the money was spent!
Su Wan would never spend hundreds of billions on advertising; otherwise, S.H.I.E.L.D. Auto Company would dominate television, newspapers, and the internet across the country and even the world.
However, with Chen Mo's full support, Su Wan still planned to go all out and spend more money to maximize the scale of this publicity campaign and maximize its effect, so that the name of S.H.I.E.L.D. Auto Company would be famous and everyone would know the power of "Knight"!
After that, Su Wan devoted herself to preparing the publicity plan, becoming even busier than before. Chen Mo, on the other hand, still rarely went to the company, spending most of his time in the Castle designing new car models and formulating the next development plan.
That day, Chen Mo finally completed the core design of the new model, and the new development plan was basically finalized. With nothing else to do for the time being, Chen Mo got up and went to the company.
"Boss, I've launched a campaign to solicit creative ideas for the 'Knight' advertisement. Here are a few that I think are pretty good. Please take a look."
As Su Wan spoke, she placed a folder on the desk in front of Chen Mo.
Originally, Chen Mo had entrusted all these matters to Su Wan to decide. However, since Chen Mo had made the difficult decision to come to the company, Su Wan presented Chen Mo with the several alternative plans she had finally selected for his personal review.
This is the main advertisement for this public promotion. After it is confirmed and filmed, it will be simultaneously broadcast on major TV stations and the Internet to promote S.H.I.E.L.D. Auto Company and "Knight". Therefore, it is very important. Su Wan also wants to hear Chen Mo's opinion.
Chen Mo opened the document and began to read it quickly, skimming through it.
"Swish! Swish!..."
The sound of pages turning filled the air. Su Wan looked at Chen Mo with some trepidation. He was about to turn to the last page, but his expression remained indifferent, clearly indicating that he was not very satisfied with these ideas.
After reading several, Chen Mo felt they were all pretty good, but nothing special. They didn't really impress him, so Chen Mo wasn't particularly satisfied.
If all these advertising creative proposals are of this caliber, then the filming of the advertisements needs to be postponed for a while.
Better to have none than something of poor quality!
This advertisement is the main focus of this campaign and directly affects the final effect of the entire campaign, so it must be meticulously crafted to achieve the best results.
Soon, Chen Mo turned to the last page, and as he read on, Chen Mo eyes lit up. This was interesting!
Su Wan, who was standing to the side, noticed Chen Mo's expression and felt relieved. It seemed that the boss shared her opinion and thought the last idea was the most suitable.
"Great! We'll use this last one!"
Chen Mo pointed to the last proposal with his finger and said with satisfaction, then picked up the folder and handed it to Su Wan who was standing next to him.
"Start filming as soon as possible, and let me know if you have any questions."
Su Wan smiled as she took the folder, glanced down at the proposal that she herself was very optimistic about, and then looked up at Chen Mo.
"Okay, boss! However, the planner of this project has one request: she wants to direct the advertisement herself."
"Oh? Tell me about it." Chen Mo was very satisfied with the plan and also somewhat interested in the planner.
"She is a senior majoring in directing at UCLA, has excellent grades, has won several awards for her previous works, and is also a China student."
Su Wan recounted what she knew about this planner.
"China student studying abroad? Okay, then let him shoot this ad! But make it clear to him that if the final ad doesn't satisfy me, I will find someone else to shoot it. This needs to be clearly stated in the contract."
Chen Mo liked the proposal very much. According to Su Wan, the person's abilities should be quite good, and he was also China. Chen Mo was willing to give him a chance.
"Okay, boss!"
Su Wan smiled, closed the folder, hugged it to her chest, and turned to leave.
Chen Mo has decided on the final plan, so the filming of the advertisement can begin immediately.
Su Wan immediately informed the China student that her proposal had been selected and that she could personally direct the advertisement, as requested, so that filming could begin immediately.