Ch. 761Source Buying Live-Streaming E-Commerce

Key Plot Points and Events

  • Jiang Qin's account grows into a successful Dad mode influencer on Douyin.
  • Douyin officially launches its live broadcast function, opening it to users with 2,000 followers and above.
  • Douyin e-commerce achieves a single-day transaction amount of over 100 million during Taobao's Double Eleven event.
  • Alibaba takes note of Douyin's e-commerce model and begins to analyze its potential threat.

Character Developments

  • Jiang Qin evolves his account into a successful influencer, demonstrating his understanding of his audience and the platform.
  • Ma Yun, the President of Alibaba, shows concern and wariness about Douyin's e-commerce model.

Significant Themes

  • The evolution of e-commerce models, from traditional to live-streaming and source-free models.
  • The power of influencers and their role in driving sales in the new e-commerce landscape.
  • The potential threat of new e-commerce models to established platforms.

Character Interactions

  • Jiang Qin interacts with his followers, promoting products and engaging with his audience in a familial manner.
  • Ma Yun interacts with his executives, discussing the potential impact of Douyin's e-commerce model on Alibaba.

Ch. 762Selling Rockets on Livestream!

Key Plot Points & Events

  • Douyin's early efforts in attracting brands for livestream sales, leading to a surge in brand entries post-Double Eleven.
  • Brands from various categories (clothing, food, housing, transportation) start livestreaming on Douyin.
  • A travel agency and a mobile phone brand (Mobile) also join the trend.
  • Douyin's impact on Taobao's business and the rise of livestreaming e-commerce companies.
  • Taobao, JD, Mogujie, and Kuaishou launch in-site livestreaming functions to counter Douyin.
  • Jiang Qin visits Aerospace Science and Industry Rocket Technology Co., Ltd., sparking speculation about his intentions.
  • Qiya, a top Douyin e-commerce influencer, announces selling five rockets in a livestream on December 12.

Character Developments

  • Jiang Qin: Shows his marketing prowess by orchestrating the sale of rockets on Douyin, further solidifying his position as a business innovator.
  • Chou Xudong: Realizes the power of Douyin's livestreaming e-commerce and feels Taobao's limitations, leading to a sense of powerlessness.

Significant Themes

  • The power of livestreaming e-commerce and its impact on traditional e-commerce platforms.
  • Innovation and entrepreneurship in the face of new business models.
  • The influence of marketing strategies on consumer behavior and industry trends.

Character Interactions

  • Jiang Qin interacts with brands, influencers, and state-owned enterprises to facilitate the sale of rockets on Douyin.
  • Chou Xudong interacts with his team to develop a promotional plan for Taobao Live, highlighting the competitive nature of the e-commerce landscape.

Ch. 763The Heralds of a New Era

Key Plot Points and Events

  • Douyin's livestream e-commerce gains traction with the sale of five rockets, attracting media attention and users.
  • The Kuaizhou-1A rocket, bought online, is successfully launched, further boosting Douyin's popularity.
  • Group Buying, under which Douyin operates, is listed as the world's number one unicorn company.
  • Group Buying's overseas expansion is successful, capturing food delivery markets and helping domestic brands internationalize.
  • A South Korean variety show features Sweet Joy, a tea brand founded by Jiang Qin, sparking discussion about its century-old status in multiple countries.

Character Developments

  • Jiang Qin, the president of Group Buying, is recognized as a business genius and the "King of the Market." He remains humble and acknowledges that the era would have progressed regardless of his presence.
  • Lei Jun, president of Xiaomi, admires Jiang Qin's achievements but feels he can't evaluate him due to Jiang Qin's leading position in the market.

Significant Themes

  • The rapid growth and impact of e-commerce, particularly livestreaming and group buying.
  • The internationalization of Chinese brands and the challenges they face.
  • The blurred lines between national identities and branding in the global market.

Character Interactions

  • Jiang Qin and Lei Jun are portrayed as acquaintances, with Lei Jun expressing admiration for Jiang Qin's accomplishments.
  • Netizens interact with Sweet Joy's official account, questioning and praising their branding strategies and charitable efforts.

Ch. 764The Future of Group-Buying

Key Plot Points and Events

  • Group Buying's success overseas attracts more national brands to cooperate.
  • Douyin's international version is set to launch mid-year, aiming to create a global traffic pool.
  • Group Buying plans to use Douyin's influence to expand its overseas market rapidly.
  • Group Buying begins developing vertically in the Asian market, exploring related industrial chains.

Character Developments

  • Jiang Qin: His strategic vision and capabilities are recognized by others. He's now planning to expand Group Buying's influence globally.
  • Kang Jingtao: He leads DiDi's team in investigating the Asian ride-hailing market and meets Peter Fenton, an old acquaintance.
  • Travis (Uber's founder): He reflects on his past decisions as he learns about Group Buying's expansion.

Significant Themes

  • Global expansion: Group Buying's plans to go international, facing different market environments and competition.
  • Marketing and consumer behavior: The importance of marketing in capitalist countries and Douyin's potential as a marketing tool.
  • Competition and resilience: The struggle between Group Buying and other companies in the international market.

Character Interactions

  • Jiang Qin and Jiang Ainan: They are seen playing together in the yard, showcasing Jiang Qin's familial side.
  • Kang Jingtao and Peter Fenton: Their reunion in Hokkaido symbolizes Group Buying's recovery and upcoming global expansion.
  • Zhang Baiqing and Old Man Yan: The two retired mentors discuss Jiang Qin's success and his latest venture into the international market.

Ch. 765Animated Card Launch Preview

Key Plot Points and Events

  • The "Reborn, Who Needs Romance?" dynamic cards are set to launch at midnight, making them the first of their kind on Qidian.
  • Physical card postcards, autographed by the author, can be obtained through a draw during the event.

Character Developments

  • No significant character developments as this is a system announcement.

Significant Themes

  • Innovation and firsts (first dynamic cards on Qidian).
  • Interaction between the virtual and physical worlds (physical card postcards).

Character Interactions

  • No character interactions as this is a system announcement. However, it encourages interaction among readers by updating the Qidian app to support the book's growth.

Ch. 766The True Business War (Complete)

Key Plot Points and Events

  • Feng Nanshu learns about a missing dividend of over one million yuan from Sweet Joy, which was not recorded in the accounts seven years ago.
  • Jiang Qin washes Jiang Ainan's face and plans to take her out for a walk.
  • Fang Xiaoxuan calls Feng Nanshu with information about the missing dividend: it was handled by Jiang Qin and received by Gao Dawei, the former owner of Meet By Chance Milk Tea Shop.
  • Gao Dawei reveals that Jiang Qin encouraged him to try marriage again and paid for his wedding using the Taro Milk Tea recipe as a transfer agreement.
  • Jiang Qin and Feng Nanshu have a heart-to-heart conversation, with Feng Nanshu expressing her happiness about Jiang Qin's early intentions to marry her.
  • The couple decides to have another child to protect Jiang Ainan, marking the beginning of a new "business war."

Character Developments

  • Feng Nanshu: Confirms Jiang Qin's early intentions to marry her, leading to increased affection and determination to have another child.
  • Jiang Qin: Reflects on his past and realizes his deep affection for Feng Nanshu, deciding to have another child to protect their family.
  • Gao Dawei: Overcomes his past traumas and remarries, finding happiness again.

Significant Themes

  • Love and marriage: The story emphasizes the importance of love and commitment in marriage, with Jiang Qin and Feng Nanshu's relationship evolving over time.
  • Family and protection: The couple's decision to have another child highlights their desire to protect and provide for their family.
  • Redemption and growth: Gao Dawei's story shows how individuals can overcome past traumas and find happiness again.

Character Interactions

  • Feng Nanshu and Jiang Qin: The couple shares a tender moment as they discuss their past and future together, strengthening their bond.
  • Jiang Qin and Gao Dawei: Although not directly interacting, Gao Dawei's story influences Jiang Qin's decision to have another child to protect his family.
  • Jiang Qin and Jiang Ainan: The father-daughter duo shares a playful moment as Jiang Qin washes Jiang Ainan's face, showcasing their close relationship.

Ch. 767Feng Nanshu's High School (Part One)

Key Plot Points and Events

  • Feng Nanshu transfers to Chengnan High School in Jizhou.
  • She is aloof and prefers to keep to herself, causing rumors about her among students.
  • Feng Nanshu excels academically, becoming the top student in her class.
  • She meets Jiang Qin during a mock exam, and they have a brief interaction.
  • Feng Nanshu starts to explore the school, occasionally observing Jiang Qin and his friends.
  • A heavy snowfall leads to an early dismissal, and Feng Nanshu stays at school, building a snowman and leaving footprints that catch Jiang Qin's attention.

Character Developments

  • Feng Nanshu: Initially aloof and socially awkward, she begins to show curiosity and interest in her surroundings, particularly in Jiang Qin. She also starts to enjoy her time at school more.
  • Jiang Qin: He is energetic and lively, often seen with his friend, Lao Jiang. He shows kindness towards Feng Nanshu by helping her during the mock exam and later notices her snowman and footprints.

Significant Themes

  • Isolation vs. Connection: Feng Nanshu's initial isolation contrasts with her growing curiosity and desire for connection, represented by her observations of Jiang Qin and her interaction with him through the snowmen.
  • The Impact of Environment: The snowy day and early dismissal from school provide Feng Nanshu with an unusual opportunity to explore and interact with her surroundings, leading to her building a snowman and leaving footprints.

Character Interactions

  • Feng Nanshu and Jiang Qin: Their interactions are subtle and indirect, with Feng Nanshu observing Jiang Qin from a distance and Jiang Qin noticing her snowman and footprints. These interactions hint at a potential connection between them.
  • Feng Nanshu and Cao Jing: As Feng Nanshu's homeroom teacher, Cao Jing notices Feng Nanshu's growing interest in exploring the school and seems to approve of her newfound curiosity.
  • Jiang Qin and Lao Jiang: Their friendship is evident as they spend time together at the internet cafe and ride bikes back to school together.

Ch. 768Feng Nanshu's High School (Part 2)

Key Plot Points and Events

  • The Class of 2005 enters a period of intense review for the National College Entrance Examination.
  • Feng Nanshu's academic excellence secures her a top spot in Chengnan High School.
  • The school leaders are uncertain about Feng Nanshu's plans after graduation, as wealthy families often choose to study abroad.
  • Feng Nanshu's family moves abroad, leaving her in Jizhou. She feels abandoned and struggles with her feelings.
  • After the National College Entrance Examination, Feng Nanshu graduates and reflects on her high school experience.
  • Feng Nanshu starts reading the French fantasy novel 'Magic Eye Girl Peggy Sue' and becomes engrossed in it.
  • Feng Nanshu finally gathers the courage to approach Jiang Qin and ask him to be her friend.

Character Developments

  • Feng Nanshu: She remains aloof and quiet but shows signs of wanting to connect with others. Her academic prowess is unmatched, and she struggles with her feelings of abandonment by her family. She begins to take initiative in forming a friendship with Jiang Qin.
  • Jiang Qin: He appears briefly in this chapter, showing his playful and caring nature with his daughter, Jiang Ainan. He also hums along to the 2008 Olympics theme song, demonstrating his knowledge of popular culture from that time.

Significant Themes

  • Friendship: Feng Nanshu's desire to make friends and her struggle to do so is a central theme. The theme song of the 2008 Olympics, which emphasizes friendship, also highlights this theme.
  • Abandonment and loneliness: Feng Nanshu feels abandoned by her family and struggles with her feelings of loneliness and isolation.
  • Academic pressure: The intense review period and the upcoming National College Entrance Examination create pressure for the students, with Feng Nanshu's academic excellence adding to her stress.

Character Interactions

  • Feng Nanshu and Jiang Qin: Although they don't interact directly in this chapter, Feng Nanshu's decision to approach Jiang Qin shows a shift in her willingness to connect with others. Their eventual friendship and marriage are hinted at through Feng Nanshu's diary entries.
  • Feng Nanshu and her family: Feng Nanshu feels abandoned by her family, who have moved abroad without her. This lack of interaction emphasizes her feelings of loneliness and isolation.
  • Feng Nanshu and her classmates: Feng Nanshu's attempts to make friends with her classmates are unsuccessful, further emphasizing her struggle to connect with others.

Ch. 769A Niche Rebirth

Key Plot Points and Events

  • Jiang Qin takes Jiang Ainan to school and returns some gifts she received.
  • Feng Nanshu and Jiang Qin watch Jiang Ainan on the school monitor, reminiscing about their past.
  • Jiang Qin learns about Feng Corporation's new project in Shen City, which is the site of his rebirth.
  • Feng Nanshu reveals she dreamt of the same place as the project site when she first met Jiang Qin.

Character Developments

  • Jiang Ainan shows her cunning side by trying to blame another child for eating cake.
  • Feng Nanshu shows her affectionate side, wanting another child with Jiang Qin.
  • Jiang Qin realizes that his rebirth might be connected to Feng Nanshu's regret.

Significant Themes

  • The power of Regret and its influence on fate.
  • The impact of past experiences on present actions.
  • The importance of family and relationships.

Character Interactions

  • Jiang Qin and Feng Nanshu reminisce about their past and discuss their future.
  • Jiang Ainan interacts with her classmates, showing her mischievous side.
  • Jiang Qin and Feng Nanshu discuss their daughter's behavior and their own relationship.

Ch. 770The Best Life

Key Plot Points and Events

  • Jiang Qin attends Qin Ziang's wedding banquet with Jiang Ainan.
  • Feng Nanshu discovers she's pregnant and shows Jiang Qin the pregnancy test.
  • Jiang Qin expresses joy and excitement about the new baby.

Character Developments

  • Jiang Qin: Shows pride and confidence in his life and family, expresses excitement about the new baby.
  • Feng Nanshu: Shows maturity and responsibility, decides to have another child.
  • Jiang Ainan: Shows intelligence and understanding beyond her years, notices the looks between Qin Ziang and his bride.

Significant Themes

  • Love and Marriage: The wedding banquet serves as a reminder of past choices and the passage of time.
  • Family: The focus on Jiang Qin's family and the upcoming baby highlights the theme of family growth and happiness.
  • Success and Satisfaction: Jiang Qin's satisfaction with his life and family contrasts with the envy of his old classmates.

Character Interactions

  • Jiang Qin and Feng Nanshu: Their interaction shows their strong bond and mutual understanding, as well as their excitement about the new baby.
  • Jiang Qin and Jiang Ainan: Their interaction shows their close father-daughter relationship and Jiang Ainan's maturity and intelligence.
  • Jiang Qin and his old classmates: Their interaction highlights Jiang Qin's success and the envy of his old classmates.

Ch. 771Author's Afterword

Key Plot Points and Events

  • The author reflects on the completion of "Reborn, Who Needs Romance?" after a year and a month.
  • The novel's popularity grew significantly, from an initial order of 26,000 to an average of nearly 130,000.
  • The author discusses the challenges and successes of writing the novel.

Character Developments

  • Feng Nanshu: The author considers her the most complex character written, maintaining her innocence by focusing on actions and expressions rather than psychological descriptions.
  • Jiang Qin: The author aimed to convey a sense of youthfulness through this character.

Significant Themes

  • The author's approach to writing, emphasizing service to readers and happiness.
  • The importance of living a comfortable life and liking someone worth liking.

Character Interactions

  • The author mentions several characters, including Young Master Cao, Hui Hui Zi, Neptune Ni, Su Nai, Dong Wenhao, and Lu Feiyu, but focuses on the interactions and developments of Feng Nanshu and Jiang Qin.

Additional Information

  • The author expresses regret for some chapters written under time pressure and the need to integrate real-world timelines.
  • The author plans to rest and recuperate before starting a new book, with readers voting on the subject matter.
  • Side stories focusing on Feng Nanshu's high school life and Jiang Ainan's growth are planned.
  • The author thanks readers and apologizes to QQ Reading readers for not engaging with them earlier.
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