Arc 18Sega’s Next Generation
Nakayama Takuya steered Sega toward new hardware and games while responding to controversy over violent titles and pursuing opportunities in China. The stretch ended with Sega’s Gundam project underway and its anime-game strategy gaining attention in Akihabara.
- Nakayama Takuya warned Tom Kalinske that Mortal Kombat and Night Trap could provoke public backlash, prompting American companies to establish the ESRB rating system.
- Nakayama Takuya brought Mark Cerny to Sega to help plan a next-generation console, and Yu Suzuki challenged him to find a game that showcased analog controls.
- Nakayama Takuya approved new proposals including Phantasy Star III, a Pokémon adventure, a police-chase racing game, and a Japanese yokai Metroidvania.
- Sony abandoned its Nintendo-controlled console deal, renamed its project PlayStation, and partnered with Namco to develop the System 11 arcade board.
- Nakayama Takuya redirected Sega’s development teams toward next-generation hardware while allowing selected Mega Drive and System 32 projects to continue.
- Nakayama Takuya arranged for Sega to work with Hong Kong’s Nine-Tattoo Dragon to move cheap and pirated Sega products into Mainland China while preventing them from returning to other markets.
- Nakayama Takuya assigned Shimizu’s team Mobile Suit GUNDAM: Battle Operation, designed to showcase Model 2 graphics, dual-stick controls, and customizable mecha.
- Sega and Madhouse posters appeared across Akihabara in March, drawing attention to Sega’s anime-game crossover strategy.