On this point, Xu Yi's advice to Servini was to begin with a strong publicity campaign, then offer tangible policy incentives.
Publicity was relatively simple. The Bunta Daily was heavily biased toward the Xinfei Merchant Guild, and because of Haines, it also stood firmly on Servini's side. Ever since she took office as City Lord, it had spared no effort in publishing favorable reports about her.
Servini already enjoyed an excellent reputation and considerable prestige among the ordinary people of the Lampari Kingdom. As a result, barely two months after taking office as Bunta City's City Lord, she had already built up considerable standing and a very positive public image there.
As for actual policies, Bunta City had an advantage that no other city in the Lampari Kingdom possessed: it had been designated a special economic zone two years earlier and enjoyed certain policy privileges.
Servini's status as a princess gave her even more privileges.
Thus, after Xu Yi proposed offering tangible policy incentives, Servini was quickly able to decide on several policies encouraging commercial development in Bunta City.
For instance, taxation was the issue that concerned every merchant guild in Bunta City most. Servini directly announced that the City Lord's Manor would reduce or waive some commercial taxes. To encourage the development of magic industry, all merchant guilds involved in producing magic machinery would receive additional commercial tax concessions, along with certain priority rights.
Although many people privately criticized the new City Lord for blatantly favoring the Xinfei Merchant Guild, once this policy was announced, merchant guilds throughout Bunta City began moving into magic industry, regardless of their business or whether they had previously produced magic machinery.
Some merchant guilds that had only tentatively dabbled in magic industry now made a great show of announcing their entry into the