George

Biodata

Background / History

Recognition by the Hreliff Family

George regularly purchased Allen’s potions and passed most of the stock to Buck Hreliff, the Hreliff Family’s head steward and a distant cousin of his mother. His business with Allen helped him gain formal recognition from the family, allowing him to use its surname publicly 31.

When Allen became a Full Mage, George celebrated enthusiastically and invited him to consider joining the Hreliff Family for financial support. George’s own standing subsequently rose because the family believed he could recruit Allen. Although he benefited from the promotion, he resented being treated as a tool whose value depended on his usefulness 42 45.

Business Partnership with Allen

Allen’s potion production was important to George’s livelihood: during one of Allen’s absences, George reported that his business had shrunk by nearly half. As Allen devoted more time to research, George began collecting potions personally while delivering ingredients and daily necessities 42 46.

George also recognized the significance of Allen’s higher-quality potions. After seeing a Medium Purification Potion and a Greater Healing Potion, he encouraged Allen to seek full Alchemist certification, explaining that producing high-quality potions offered an alternative to the usual five-formula requirement 46.

Leaving the Family

Despite the wealth George had brought in, the Hreliff Family pushed him aside. Allen offered him employment, but George hesitated: he feared being branded a family traitor and did not want to expose Allen to retaliation. Allen gave him a week to decide and warned that those moving against him might strike again 76.

Hillman subsequently accused George of embezzlement and offered to continue the family’s business with Allen at a higher price. Ailand defended George’s honesty, while Allen demanded a meeting with the family head. Hillman’s father was identified as the instigator of the dispute 76.

George arrived at Allen’s residence that afternoon bearing injuries and accepted a position as his follower. Allen stopped him from bowing, emphasizing that he was a follower rather than a slave, and appointed him to manage household needs and potion sales 77.

Service as Allen’s Steward

George’s management reduced the routine interruptions to Allen’s research. He handled accounts, reported outside news, and received a five-percent share of net potion proceeds when sales met or exceeded market price 77 78.

During the Alliance’s war preparations, Allen instructed him to purchase supplies in Stromgarde for marching and combat 92.

Personality

George is commercially shrewd but uncomfortable with purely transactional loyalties. He understands the advantages of noble patronage, yet openly resents the Hreliff Family’s habit of rewarding or discarding him according to his usefulness. Even when offered a way out, he worries about the consequences for Allen 45 76.

His generosity extends beyond business: Ailand credits him with helping Allen’s followers settle in and paying some expenses himself. After entering Allen’s service, however, George initially considers unconditional service his duty and resists accepting a commission. He agrees only when Allen orders him to do so, treating the money as something held for safekeeping 76 77.

George is also an enthusiastic admirer of Antonidas, praising his talent at length when discussing his advancement 42.

Abilities & Skills

Trade and Potion Appraisal

Allen regards George as an outstanding merchant with some aristocratic education 76.

• Maintains a sales outlet for Allen’s growing potion production 31.
• Identifies higher-grade potions and understands their relevance to Alchemist certification 46.
• Handles external potion sales under a market-price minimum 77.

Stewardship and Accounting

George takes responsibility for the daily needs of Allen’s followers, allowing Allen to concentrate on research 77.

• Keeps detailed ledgers and reports income, expenses, and commissions 78.
• Reports one batch of 45 potions sold for 314 gold coins, with 251 gold coins remaining after costs 78.
• Procures provisions for military travel and war 92.

News and Professional Knowledge

George serves as a source of information about Dalaran’s politics and professional institutions 42 47 78.

• Reports Antonidas’s rise to chairman and Kel’Thuzad’s political activities 47.
• Informs Allen about Balo’s nomination for the Kirin Tor’s Supreme Wisdom 78.
• Knows that Dalaran tests Full Mages, but admits he does not understand the examination’s details 42.

Relationships

• Allen — Potion supplier, friend, and eventual master. Allen protects him against the Hreliff Family’s accusations and entrusts him with household management and sales 42 76 77.
• Buck Hreliff / Buck Herif — His mother’s distant cousin and the Hreliff Family’s head steward; receives most of the goods George purchases from Allen 31.
• Ailand — Defends George’s integrity, citing his practical help and personal financial contributions 76.
• Hillman — Hreliff representative who accuses George of embezzlement while attempting to take over his dealings with Allen 76.
• Antonidas — An object of George’s enthusiastic admiration; no personal relationship is established 42.

Notable Quotes

“No, Allen, you don't understand what it feels like to be a tool, taken out when you're useful and put away when you aren't.” 45

Trivia

• George the merchant is distinct from Little George, Joey’s son and one of Allen’s young apprentices. The distinction is explicit when Allen speaks with Little George and later summons “George the butler” to arrange supplies 72 92.