Attitude, a publication that appeared only briefly.
Unlike other serious magazines that advocate for a particular stance, its content is much simpler and purer.
Relaxed, lively, and trendy.
The content covers cutting-edge fields such as fashion and beauty, popular music, and entertainment culture, and is aimed entirely at a young female readership.
In today's social environment, such an attempt is indeed commendable.
However, perhaps because it doesn't have the same strong rhetoric and clear stance as some of the other companies, its commercial performance has not been impressive.
Attitude is not the only publication from Pilot Communications.
Aside from this work, which was merely a trial, they were actually already active in the pop music magazine field.
Keep in mind that this was already the late 1980s, and the magazine market had long since become a mature and crowded red ocean.
Each niche market has long been dominated by its own powerful local leaders.
Since it's impossible to establish a firm foothold in one fell swoop, it's better to abandon it and allocate resources to mature businesses.
Sam had not previously drafted a letter of intent to the publisher because it had ceased publication.
But now that we haven't found a way through others, there seems to be some room for maneuver here.
Lin Lixin felt rather helpless about this.
I just wanted to settle things simply by spending some money, so why did he have to make such a big fuss about it?
"Why did our magazine, Attitude, cease publication?"
Publishing Director Glass was taken aback by the question.
When Glass heard that the Legend Lin Lixin had invited them to a gathering in California, he thought Glass was planning to have them publish some promotional articles for " Rocksmith ".
After all, this work, which connects the music industry and the video game industry, is truly renowned in the field.
Even someone who knows nothing about video games has definitely heard of it.
And it just so happens that my side of the business is responsible for magazines in the pop music field.
To my surprise, when I arrived, the other party didn't mention those magazines at all, but instead started talking about the issue of "Attitude" from earlier this year.
Glass's expression was complicated. After hesitating for a long time, he continued, "Sir, you are indeed knowledgeable about everything. Even some of the newcomers at our publishing house don't know that we've published magazines like that."
There was a hint of melancholy in his voice, "To be honest, that was the project I was most serious about this year, but also the one I regret the most. I thought it had the potential to challenge Seventeen's dominance."
"Mr. Lin, we did an excellent job with the inaugural issue. From affordable swimwear recommendations and trendy beauty columns to even the cover, we hired Cheryl Pollak."
Glass became more and more agitated as he spoke, but then seemed to realize that he shouldn't be so out of control in front of Lin Lixin, and quickly composed himself.
Lin Lixin nodded slightly.
He had read the magazine, and even from his perspective, which was influenced by information from later generations, it was indeed a well-made work.
"I've seen it. It's much better than what those idiots who come with political stances and missions make. The market needs products like this."
"Ah, thank you so much----"
Glass nodded quickly in thanks, whether it was out of genuine gratitude or flattery.
He was already very gratified that someone was willing to praise his work in such words.
Unfortunately—we made a fatal mistake—we didn't promote it at all.
Faced with a completely unfamiliar niche content area, their publishing house indeed found it difficult to find a suitable focus.
The best they could do was put Cheryl Pollak's portrait on the cover.
Lin Lixin's expression showed a look of understanding.
That's not surprising.
Even the best wine needs advertising.
Even for a new game from Gamenova, if they don't do any promotion, it will take a long time for the discussion to build up before it becomes a hit.
Just like "Shanghai".
If they had done even a little bit of publicity back then, the streets would have been completely blocked on the first day of release.
Instead, it didn't rely on word-of-mouth to spread like wildfire, as it does now.
If even a top-tier gaming company like GAMENOVA is like this, then this little-known publishing house is even more so.
If you rashly barge into a cake that has already been sliced up by others, you'll only be treated as an uninvited guest and bullied to death.
It's only thanks to the fact that they have other businesses to support them; otherwise, with such foolishness, they would have surely had their Dao Heart shattered and had to shut down and go home.
"But I checked the performance of that issue of the magazine, and at least in terms of sales, it was pretty good, right?"
While Attitude wasn't a blockbuster, it was far from losing money; in fact, it probably made its publisher a small profit.
"Haha----"
Glass chuckled awkwardly, "On paper, that's true—but if we want to continue this war, we'll need to burn through far too much money."
"After all, our main business is music magazines. I think it's better to stick to our core business than to continue fighting a war of attrition here."
"So—actually, it was my own decision to cease publication."
This kind of thing is not uncommon in all walks of life.
Especially in their video game industry.
Lin Lixin sat up slightly.
He could sense that Glass wasn't the kind of person Kotick who only cared about commercial success and disregarded the quality of the work itself.
But Lin Lixin could completely understand Glass's behavior.
Before pursuing your dreams, you need to have bread first.
But...
The one thing Lin Lixin had in abundance was bread.
Now that we've called him here, he'll naturally try to find a way to get the job done.
Have you ever considered combining it with other entertainment fields, such as video games?
"Oh, you mean... Rocksmith?"
Glass's eyes lit up, but after a brief hesitation, they dimmed again. "Attitude isn't this kind of piece. If it were one of our main music magazines, that would be fantastic news."
By attaching themselves to Lin Lixin, a powerful figure in the publishing industry, their publication might indeed rise to prominence.
But if that's the case, its niche market will be no different from its own music magazines.
Admittedly, the work has achieved its goals, but it has also lost much of what it should have been.
"No, no, Mr. Glass, I meant—our new project in development."
Lin Lixin turned on the NX that was placed to the side and inserted a disc that didn't even have a cover.
There was no guidance, no extra content, just a tiny, naked pixelated figure wearing only underwear standing there.
Next to it is a list of wardrobes for which UI textures haven't been drawn yet.
This is the core logic section that Carmack recently finished working on.
Although it hasn't been officially integrated into the game yet, its gameplay is already quite clear.
"Give it a try?"