Woman of a Thousand Faces

Since this thing is still completely a demo, the content is really not very rich.

Only a few garments were provided for testing; they had no patterns and were all solid colors.

But that's enough.

Glass quickly understood what Lin Lixin was up to this time.

"A very bold idea----"

He let out a long breath, his eyes filled with shock, and gently placed the handle aside.

This reminded him of the affordable clothing recommendation sections he had included in his publication.

If magazines could be changed at will, like video games, and you could immediately see the preview images, that would be amazing.

Unfortunately, the capabilities of print media are limited.

How are you feeling?

Lin Lixin asked slowly, glancing out the window.

In the parking lot in front of the company, a commercial vehicle is slowly being parked.

It looks like the other guest will be arriving soon.

"Hmm—that's very interesting. Are you planning to create a targeted piece of work?"

"It's part of the gameplay. The game itself is for all players, but we've made this part of the gameplay special."

The Sims isn't Nikki; while dressing up can be an important part, it's definitely not the whole story.

"I think it should succeed, but—"

Glass hesitated for a moment, then pointed to the NovaXeno next to the television. "They don't have one of these at home."

GAMENOVA's core audience in the female-oriented market is basically centered around Pokémon and Story of Seasons.

The development of the two games.

This results in the fact that although the NovaXeno has explosive performance and an amazing lineup of games, a small survey will reveal that there are very few female users among its owners.

On the contrary, almost everyone owns a NovaPocket.

Glass understood that GAMENOVA intended to use this work to cultivate this previously neglected group.

However, if that's all there is to it, the promotional effect on NovaXeno is indeed limited.

"I understand, so I hired an expert in this field."

Lin Lixin smiled slightly, glanced at the situation in the parking lot outside, picked up his mobile phone and dialed a number, "Vivian, bring the person up."

The two didn't have to wait long before Vivian appeared at the door of the reception room.

Beside her was an elderly woman.

A rough estimate would put him at around 70 years old.

"Mr. Lin, how have you been?"

Although she was old, her voice was strong and resilient.

"Good afternoon, Mrs. Handler."

Lin Lixin nodded, gesturing for Vivian to lead her to a seat.

The Ruth Woman of a Thousand Faces Handler, co-founder of Mattel and creator of the Barbie brand.

However, she had already resigned as president of Mattel a thousand years ago due to a battle with cancer, and has now retired.

Second-tier.

To be honest, Lin Lixin himself didn't expect that he could actually persuade this living fossil of the United States toy industry to come.

GAMENOVA simply doesn't have a good reputation among middle-aged and older lesbians.

After all, this is the company that created works like "Quake," where the screen is filled with splattering blood and flying demon corpses.

He originally intended to contact the current Mattel board of directors directly.

However, Ruth's reply completely disrupted his plans.

"I was living my retirement life in my house in Denver, Colorado."

Ruth had a fuller face and had deliberately applied bright lipstick before coming. She showed no signs of the fatigue that comes from battling cancer.

This "post-2010s" individual did not pass away until 2002 in Los Angeles, witnessing almost the entire rise and fall of an era.

She looked at Lin Lixin and smiled, "I was playing Story of Seasons back then, it was such a great game."

Retirement life is always dull and boring.

Aside from watching those monotonous soap operas on TV, there was very little else she could do.

Knitting cross-stitch on the chaise lounge in front of the fireplace?

That would actually make her feel old.

So Ruth chose to buy a NovaBo.

This little gadget, which she initially paid no attention to, has now become her absolute favorite.

Every morning after getting up, I take a short walk and then immediately return home to work in the fields.

When it rains, I sit by the river and casually cast my line a couple of times; when it snows, I spend my time in the town's tavern watching the characters interact.

Just a few days ago, on what should have been an ordinary day, Ruth, who was looking forward to the spring Ruth, received an unexpected letter.

GAMENOVA's chairman, Lin Lixin, wanted to invite her to a banquet.

"Mr. Lin is doing this for Barbie, isn't he?"

Ruth guessed Lin Lixin's plans the moment she received the letter.

If you're looking to expand into the female-oriented market, Mattel would be the most powerful partner.

Even if Lin Lixin hadn't said anything, she could guess that GAMENOVA's next new work would most likely have this kind of specialization in the near future.

Since the Legend of Zelda, Story of Seasons, and the Pokémon trilogy, GAMENOVA has indeed not made any new works in this genre for a long time.

"Yes."

Lin Lixin's lips curled up. Since the other party brought it up on her own initiative, it meant that she was at least not averse to it.

Then Lin Lixin no longer needed to beat around the bush.

He simply showed Glass the demo that he had just shown Ruth to.

"Amazing!"

After a quick hands-on trial, Ruth was immediately beaming with delight, her wrinkles smoothing out.

What an interesting idea!

And now she completely understands what Lin Lixin is planning to do.

Two-way linkage.

The Barbie brand possesses a huge advantage that the entire toy industry combined cannot match.

That's her top-notch design team.

Barbie collaborated with some of the world's top fashion designers, and the 1980s were a period of rapid growth for such cross-industry collaborations.

Jean- Paul Gaultier, Yves Saint Roland, Carol Spencer ----

Many renowned fashion designers have created a series of glamorous gowns for Barbie.

If a dress-up game could include these elements, it would undoubtedly be a huge plus.

What's the point of having a costume change feature if your character can only wear a plain white t-shirt and floral shorts?

By collaborating with Barbie, GAMENOVA was able to obtain a large number of licenses for established clothing designs in one go.

At the same time, you can also benefit from the brand's strong presence in the young women's market.

Conversely, Barbie can also further solidify her position by leveraging the terrifying influence of Gamenova and receive a substantial collaboration fee.

"Not only that, Mrs. Handler, we've also prepared a fun little feature for it."

"Mr. Glass, what I want to talk about is also somewhat related to this feature."

"I call it the Outfit Code Sharing System."