Luo Chen

Biodata

Background

Luo Chen belongs to the wealthy Luo Family, whose patriarch, Luo Zhenhua, founded the Luo Group. As executive president, Luo Chen expects to inherit control of the company, although his grandfather still holds ultimate authority. His relationship with his younger brothers is initially marked by competition over influence and inheritance 2 3.

The brothers lost their parents while young, leaving Luo Zhenhua to maintain the company and raise them. A later revelation distinguishes their biological mother—who died of illness shortly after Luo Chenghai’s birth—from Madam Jin, whom they also knew as their mother 9 158.

Concerned that his grandsons will squander the family fortune, Luo Zhenhua arranges a hardship-themed livestream variety show. He appoints Chen Bei as supervisor and makes continued participation a condition of retaining their inheritance rights 2 6.

Appearance

• Face: Sharply chiseled features and a cold, imposing expression; his appearance is framed as that of a classic domineering CEO 4 5.
• Build: Tall, over six feet in height, with unusually long legs and visibly powerful arm muscles 27 40 41.
• Clothing: Frequently wears suits and leather shoes, including bespoke, handmade suits even while performing household service tasks 8 40.
• Pheromone scent: Cedar 157.

Personality

Luo Chen presents himself as arrogant, possessive, and intolerant of being challenged. He repeatedly invokes his wealth and Top Alpha status, assumes others are trying to attract his attention, and threatens to have opponents’ families buried alongside them. Chen Bei’s refusal to be intimidated repeatedly punctures this authority 3 4 18 39 49.

His private exchanges with his system complicate that public image. Luo Chen knows he is expected to follow a domineering-CEO character setting and complains that its dialogue makes him look foolish. When the system urges him to retaliate against Meng Han, he explicitly distinguishes being a domineering CEO from being a violent maniac 78 101.

His attachment to Meng Han increasingly overrides his pride. He defends him from humiliation, holds back when fighting him, protects him from a donkey’s kick, and ultimately supports his decision to reject his family’s control 23 85 145 156.

Abilities & Skills

Business Management

• Serves as the Luo Group’s executive president while Luo Zhenhua remains the family’s ultimate decision-maker 2 4.
• Has a reputation for ruthless business methods; a businessman he previously defeated approaches him at the family banquet 5 22.
• Attempts to prevent Chen Bei’s transfer by arguing that removing an effective assistant would undermine company stability 89.

Martial Arts and Physical Ability

• Claims to hold a ninth-dan rank in karate and to have won an International Special Award 47.
• Displays trained combat ability during the field game, eliminating Qin Yufan without hesitation 85.
• Only defends against Meng Han rather than counterattacking, allowing Meng Han to eliminate him 85 86.
• Reacts quickly enough to catch a needle aimed at his neck during an attempted suppressant injection 16.

Alpha Pheromones

• His Top Alpha status places him above ordinary alphas in the setting’s hierarchy; Hu Yue immediately retreats when Luo Chen intervenes on Meng Han’s behalf 23.
• His pheromones smell of cedar 157.
• Meng Han’s manager sends him their compatibility results, which Luo Chen later reveals he has already seen 86.

System Interface

Luo Chen communicates privately with a system that monitors his adherence to the plot and his assigned persona 78 101.

• Character enforcement: The system warns that out-of-character behavior costs points 101.
• Plot awareness: Luo Chen recognizes that he is following a prescribed storyline and objects to being forced into inappropriate dialogue 78.
• Control panel: He requests access to the panel to file a complaint against the system 78.
• Limitations: The system cannot immediately resolve Meng Han’s departure from his original characterization and instead offers to report the apparent bug 101.

Story Role / Major Arcs

Exposure and the Hardship Show

Chen Bei’s truth-telling exposes Luo Chen’s chronic constipation, turning his private medical problem into a trending topic. Luo Chen interprets the disclosure as betrayal and threatens his assistant, only for Chen Bei to announce that he will speak out again 4.

Once filming begins, Luo Chen discovers that his position as Chen Bei’s employer does not exempt him from supervision. His protests, poor task results, and attempted bribery repeatedly earn deductions and punishments 6 8.

Golf and Public-Service Tasks

At the golf course, Luo Chen assumes serving VIP guests will be easy because they are likely to be business partners. Instead, Auntie Zhang’s senior tour group chooses him as its first caddie and surrounds him for photographs 30.

He subsequently challenges Chen Bei to a golf competition worth one hundred thousand yuan per round. The contest moves to simulators to avoid spending several hours on a regulation round 32 33.

His discomfort with ordinary conditions continues during later filming. Faced with a rural restroom and no points to redeem a mask, he demands to discuss buying the entire variety show 82.

Meng Han’s Resistance

Meng Han increasingly refuses Luo Chen’s orders and possessive advances. Luo Chen’s attempt to pin him against a wall earns a resounding slap, while a later wall-pinning task again leaves him visibly injured 62 101.

Their conflict also reveals his restraint: during the field game, he attacks Qin Yufan but refuses to strike Meng Han. His private system exchange confirms that this is a deliberate boundary rather than an inability to fight back 78 85.

Protecting Meng Han and Proposing

During a market mission, Luo Chen shields Meng Han from a donkey’s kick and continues walking with a limp. Meng Han responds by helping him find a dairy stall and obtain milk for his task, much to Luo Chen’s private delight 145.

When Meng Han rejects his family’s attempts to control him, Luo Chen openly supports his decision and warns his parents that he will show them no mercy in business. He leaves their home with Meng Han, receives Meng Xinhua’s warning not to hurt him, and proposes marriage 156 157.

Relationships

• Meng Han — Romantic partner. Their relationship develops from coercive advances and repeated rejection into protection, practical cooperation, and a marriage proposal. Luo Chen remains jealous of Meng Han’s closeness to Chen Bei 23 62 145 157 159.
• Chen Bei — His special assistant and later the show’s supervisor. Luo Chen initially insists Chen Bei is utterly loyal, but repeatedly loses confrontations with him. He eventually invokes Chen Bei’s feared injections to warn other guests against releasing pheromones 3 6 110.
• Luo Zhenhua — Grandfather and family patriarch. Controls Luo Chen’s inheritance prospects and gives Chen Bei authority to discipline him 2 6.
• Luo Ming — Second brother and corporate rival. Their disputes include competing proposals and Luo Ming’s attempts to transfer Chen Bei into his own department 3 4 89.
• Luo Yu and Luo Chenghai — Younger brothers who alternate between joining him against Chen Bei and mocking his repeated last-place finishes 9 14 40.
• Qin Yufan — An omega who seeks his attention and offers to replace him in a punishment. Luo Chen later rejects his company and explicitly denies wanting him 17 27 60.
• Meng Xinhua — Meng Han’s brother. Apologizes for failing to support Meng Han and accepts their relationship while warning Luo Chen not to hurt him 157.

Notable Quotes

“He's a person, not an object. He can't just be lent out.”
— Refusing Luo Ming’s request to borrow Chen Bei 3

“My character is a domineering CEO and a Top Alpha, not a violent maniac. Do you understand?”
— Rejecting his system’s demand to hit Meng Han back 78

“I fully support every decision Meng Han makes.”
— Addressing Meng Han’s mother 156