Luo Ming

Biodata

Background / History

Luo Ming belongs to a wealthy family whose four young masters compete through corporate power, subsidiaries, and entertainment-industry ventures. Alongside his position as the group’s CFO, he establishes an entertainment division within his subsidiary 4 10.

His biological mother dies of illness shortly after giving birth to Luo Chenghai. The finale clarifies that Madam Jin was not the brothers’ biological mother. Luo Ming remembers being chased and disciplined with a broom by the woman he calls his mother, a memory he later compares to Chen Bei approaching him with a syringe 120 158.

Luo Zhenhua arranges a livestreamed variety show involving his grandsons, with Chen Bei supervising their conduct. Luo Ming initially asks Luo Chen to maintain the appearance of loving brothers for their grandfather’s sake, despite their habitual hostility 3 9.

Appearance

• Face: Exceptionally handsome, with features described as more finely sculpted than those of a top-tier Omega 5.
• Build: Tall and muscular, with broad shoulders, a narrow waist, defined abdominal muscles, and wheat-colored skin 5 37 135.
• Expression and voice: Usually wears a languid, wickedly curved smile and speaks in a lazy, teasing voice 3 5.
• Distinguishing detail: His canine teeth become conspicuous during flirtation and pheromone-related episodes 25 128.

Personality

Luo Ming cultivates a “wickedly charming” CEO persona, complete with provocative remarks, calculated smiles, and conspicuous confidence. This presentation is partly deliberate performance: he practices his expression in a mirror, receives reminders from his system to stay in character, and privately finds playing a greasy, overbearing CEO unpleasant 13 106 120.

Outside his courtship, he can be sharp-tongued and vindictive. A businessman reports that, after taking one project from him, Luo Ming retaliated over a year by taking ten projects worth more than a hundred million yuan. He is similarly unwilling to grant Zhao Yihai favors merely because their families do business together 20 144.

His behavior around Chen Bei is markedly more accommodating—and more prone to wishful thinking. He repeatedly interprets reprimands, preferential treatment, and even physical punishment as evidence of affection. Early on, he explains his possessiveness as professional appreciation for a talented employee rather than romantic interest 28 67 96 98.

Despite his suggestive talk, Luo Ming begins with no dating experience. He is also a germaphobe who avoids biting Omegas’ glands, relying on suppressants instead. His eventual attachment to Chen Bei makes him anxious to prove his faithfulness and unusually vulnerable to the possibility of rejection 25 61 104 153.

Abilities & Skills

Business and Financial Management

Luo Ming holds senior financial and entertainment-management positions while building a corporate base separate from his brothers 4 10 67.

• Describes himself as normally highly composed at the negotiating table 93.
• Uses bonuses, promotion offers, stock dividends, and equity incentives to recruit Chen Bei 16 71 117 132.
• Continues handling company matters during filming and asserts his authority when a subordinate presses him to punish a newcomer for dating 100.
• Has already memorized his grandfather’s autobiography when Luo Yu proposes studying it for clues about their show 19.

Combat and Physical Ability

Luo Ming has years of self-defense training and enough strength and reaction speed to resist Chen Bei in close combat 68 86.

• Counters Chen Bei’s attack from behind by locking his wrist, producing a stalemate during a field game 86.
• Withstands Yu Qingqing charging into him without being knocked aside 65.
• Is not invulnerable: Chen Bei knocks him unconscious aboard the cruise ship and later throws and pins him when he reaches for a scent-blocking patch 67 91.

Alpha Pheromones and Medical Limits

His pheromones smell of tequila. He can detect Chen Bei’s faint night-blooming cereus scent and recalls having smelled that fragrance in childhood 49 51 86.

• Suffers from Pheromone Dysregulation Disorder, as do his three brothers 25.
• Experiences an early rut despite using a suppressant and pheromone blocker 16.
• Alcohol can trigger or aggravate his symptoms; during one episode, two successive suppressant injections fail 25 67.
• Chen Bei’s special suppressant successfully calms him during severe flare-ups 25 50.
• Chen Bei discovers that his pheromone disorder stops while he is unconscious 69.
• Learns that his highly compatible pheromones may help treat Chen Bei’s gland degeneration, though no numerical compatibility result is provided 150 152.

System Assistance

Luo Ming communicates internally with an unnamed system that comments on his behavior and prompts his performance 91 104 106.

• Receives persona reminders, suggested lines, and task-related guidance 102 104 106.
• Can be offered replays of previous events; the system offers to show him what happened during his drunken night at Chen Bei’s apartment 92.
• Frequently argues with the system, whose responses often ridicule his romantic rationalizations 96 98 104.

Story Role / Major Arcs

First Encounters and Recruitment

Luo Ming first meets Chen Bei by bringing his Bentley to a stop only a centimeter from his shoes, then offering a mocking apology. Chen Bei answers that an actual accident would at least have earned him compensation and paid hospital leave 2.

Intrigued by Chen Bei, Luo Ming asks Luo Chen to transfer the assistant to his department. He subsequently pursues the recruitment himself, praising Chen Bei’s management skills and offering financial benefits, while Chen Bei subjects him to the same points-based discipline as the other brothers 3 5 8 16.

Pheromone Flare-Ups and Public Embarrassment

An early rut makes Luo Ming recognize an unusual response to Chen Bei, although he initially blames an untimely loss of control. A later alcohol-triggered episode ends when Chen Bei injects him in the buttocks before he can bite him 16 25.

During another flare-up, Luo Ming removes Chen Bei’s scent-blocking patch and smells his pheromones. Paparazzi photograph the subsequent suppressant injection, turning Luo Ming’s exposed backside into a viral image 49 50 51.

Cruise-Ship Games

On the cruise ship, Luo Ming continues insisting that his interest in Chen Bei is merely talent recruitment. After he downs a bottle of Erguotou, Chen Bei knocks him unconscious to test whether unconsciousness stops Alpha pheromone release; the experiment also completes Chen Bei’s hidden mission 67 68 69.

His courtship becomes increasingly domestic: he serves Chen Bei lamb, offers a promotion and raise, and brings him water after their noisy shared cabin leaves him awake. During the field game, Chen Bei uses a question about his tequila scent to distract and eliminate him 71 73 74 86.

*Idiot Lovers* and Open Courtship

Luo Ming visits Chen Bei’s apartment to deliver an early special-contribution bonus, gets drunk, and unsuccessfully tries to investigate their pheromone compatibility. He later joins Chen Bei on Idiot Lovers, interpreting the assistant’s stated partner requirements as a description of himself 91 96.

After Chen Bei accidentally administers an entire syringe of suppressant, Luo Ming demands that he take responsibility. Chen Bei conditionally agrees to transfer departments if the promised stock dividends materialize and Luo Zhenhua approves 117.

During the show’s card game, Luo Ming uses a ten-second loving-gaze skill and kisses Chen Bei before fleeing. Their subsequent interactions include increasingly direct flirting, an intimate robe advertisement, and Chen Bei’s admission that his heart fluttered during a mission 130 131 132 135 144.

Department Transfer and Marking

Chen Bei eventually admits that he likes Luo Ming “a little.” Luo Ming reassures him that he has never dated or marked an Omega and rejects Chen Bei’s description of himself as inferior because of his defective pheromones 150.

At the Old Residence, Luo Ming kneels before his grandfather to demand Chen Bei’s transfer. A welcome gathering follows, where he intercepts every toast intended for Chen Bei and becomes drunk himself 151.

The two become intimate, and Luo Ming marks Chen Bei for the first time. Although Luo Ming expresses a desire for a permanent mark, the provided account does not confirm one; they subsequently undergo medical examinations to assess compatibility and further treatment 152.

Fear of Separation

When Chen Bei attempts to distance himself, Luo Ming believes he has been discarded and drinks himself unconscious at Rules Bar. Chen Bei comes to retrieve him and helps him sign the equity incentive agreement 153.

In the finale, Luo Ming again fears a breakup during a discussion with his grandfather. He begs Chen Bei to clarify that he does not want to separate; Chen Bei squeezes his hand and postpones their private conversation until after working hours 158.

Relationships

• Chen Bei — Romantic interest, later intimate partner, and the assistant he persistently recruits. Their relationship develops through workplace bargaining, variety-show tasks, and unusually strong pheromone compatibility; marriage is not confirmed in the supplied account 3 117 150 152 158.
• Luo Chen — Older brother and corporate rival. They exchange insults, compete over Chen Bei’s transfer, and initially pretend to be affectionate for the cameras. Luo Chen later helps contact Chen Bei during Luo Ming’s drunken distress 3 13 153.
• Luo Yu and Luo Chenghai — Younger brothers. They alternate between rivalry, teasing, and cooperation, including questioning his pheromone symptoms and intervening when he drinks excessively 19 68 153.
• Luo Zhenhua — Grandfather and family patriarch. His approval is required for Chen Bei’s transfer, and he angrily confronts Luo Ming after learning about the marking 117 151 152.
• Qin Yufan — Identified in the original novel’s setup as the brothers’ shared first love. Luo Ming later rejects his interference, shows no interest in his peach pheromones, and openly insults him 11 16 32 46.
• Yu Qingqing — Antagonistic fellow Alpha and frequent obstacle to his flirting. She drags him out of the Omega restroom, mocks his romantic lines, and pursues him during a card-game task 61 127 132.
• Qin Xiao — Acquaintance from another prominent family whom Luo Ming treats as a potential romantic rival after he expresses a preference for older Omegas 100.

Notable Quotes

“I want you to be happy, Assistant Chen.” 91

“I just want Assistant Chen. Grandpa, please grant my wish!” 151

“I’ve only ever liked one omega in my entire life, and it turns out he was just playing with me.” 153