Gu Clan

Biodata

Power Progression

History

Founding and Commercial Rise

Gu Linchuan and Shen Suwei settled in Ice Arrival City after growing tired of continental life. They began a business to support their family after Gu Wuchen's birth, but it expanded far beyond their original expectations. When Wuchen was five, his profitable ideas and clothing designs sharply accelerated its growth 1.

The founders already had connections with Spirit Hall from their youth, when they accepted missions and helped kill Fallen Soul Masters. Qian Daoliu later offered Gu Linchuan the position of eighth enshrined and Shen Suwei an elder's position; both declined. Commercial cooperation continued, and Bibi Dong personally visited Ice Arrival City to finalize trade arrangements shortly after Wuchen's birth 2 5 11.

Transfer of Authority

Gu Wuchen took an active role in management while still attending Spirit Hall's elementary academy, reviewing the Spirit City store's accounts. He subsequently established the rules for new products and managed the clan's cooperation channels across the continent 10 52.

By the time Gu Linchuan publicly confirmed the handover, Wuchen had already managed all clan affairs for six months. His parents retained responsibility for securing the home front and made the clan's resources and manpower available to him 118 119.

Organization and Members

Leadership and Administration

• Gu Wuchen — Young master and eventual controller of all clan affairs. Directs product development, pricing, recruitment, acquisitions, and continental expansion 52 55 104 119.
• Gu Linchuan — Co-founder and original clan head. Supports Wuchen's expansion while helping secure the family's home base 1 118.
• Shen Suwei — Co-founder. Oversees the factory during Wuchen's absence and later supports his leadership alongside Gu Linchuan 7 118.
• Wu Tian — Manager of the Spirit City store; presents its accounts to Gu Wuchen 10.
• Su Wen — Heaven Dou City shopkeeper. Handles local business and spreads Wuchen's announcement about the clan's poison treatments 23.
• Li Mu — Manager of the Star Luo City branch. Reports the Dai and Zhu families' pressure for increased product quotas 54.
• Tang Yuehua — Social representative in Heaven Dou City. At official banquets and noble gatherings, her statements carry the clan's authority 125.
• Cang Yue — Assigned to coordinate the details of the Shui Family's allegiance 115.

Recruited Members

• Dugu Bo — Joins after Gu Wuchen offers to cure his poisoning and help evolve his Martial Soul. Remains near the Ice and Fire Yin Yang Well for cultivation rather than relocating permanently to the Far North 24 69.
• Dugu Yan — Included in her grandfather's arrangement with the clan. Receives help evolving her Martial Soul and gains direct access to clan products 28 29.
• Meng Shu, Chao Tianxiang, and Meng Yiran — Join as a family. Their agreement preserves their independence while requiring assistance when the clan needs them 124.
• Ah Yin — Hundred-Thousand-Year Blue Silver Emperor accepted into the clan. Gu Linchuan and Shen Suwei welcome her as part of the family 131.

Recruitment Terms

• Personal freedom: Dugu Bo and the Dragon Duke's family are offered membership without routine restrictions on their movements 24 124.
• Resource priority: Recruits receive preferential access to cultivation resources and new products 24 124.
• Advancement incentives: Gu Wuchen uses poison cures, Martial Soul evolution, rare herbs, and breakthrough assistance to recruit powerful individuals and secure family allegiances 24 115 139.

Business and Products

Commercial Network

Product Lines

Ice Lotus Soul-Tempering Liquid Grades

Sales Policies and Leverage

• Waiting period: New business partners must observe a one-month wait; Ning Fengzhi is not exempted 37.
• Distribution order: Gu Wuchen initially refuses Qian Renxue preferential access to beauty sets ahead of the Seven Treasure Glazed Tile Sect 37.
• Controlled quotas and prices: Wuchen determines product prices and rejects demands for larger allocations based solely on royal status 54 55.
• Exclusive production advantages: The clan claims exclusive access to relevant Far North resources and a formula that competitors cannot reproduce with identical effects 54.
• Withdrawal threat: During the Star Luo dispute, Wuchen warns that the clan can remove its businesses from the empire without losing revenue, placing pressure on the Dai and Zhu families 54.
• Later preferential supply: After assuming full control, Wuchen promises Qian Renxue one of each new product from the first batch 119.

Controlled Institutions and Subordinate Families

• Academy protection: Gu Wuchen pledges protection to Blue Tyrant Academy alongside funding and supplies 105.
• Retained management: Academy acquisitions generally preserve existing educational leadership rather than replacing every dean 115.
• Membership tokens: Shui Yuntao receives a jade pendant bearing the clan emblem; Meng Shu also receives a Gu Clan token 115 124.

External Relationships

• Spirit Hall — Long-standing trade partner and former mission employer of the founders. Wuchen becomes Qian Daoliu's disciple and later Spirit Hall's Holy Son; he advocates cooperation rather than war between the two organizations 5 11 92 112.
• Qian Renxue / Xue Qinghe — Important business partner who repeatedly seeks sales rights, earlier deliveries, and new products while maintaining her crown-prince identity 21 37 119.
• Dai and Zhu families — Star Luo partners whose demands for larger quotas provoke a confrontation with Wuchen. Their leaders face the possibility of losing access to Gu Clan business 52 54 55.
• Seven Treasure Glazed Tile Sect / Nine Treasures Glazed Tile Sect — Commercial partner. Ning Rongrong separately agrees to seek its future submission if she becomes sect master; this is a conditional commitment, not a completed takeover 37 135 149.
• Zhu Zhuqing — Promises lifelong allegiance and the Star Luo Empire's future vassalage if Wuchen helps her ascend its throne 125.
• Bo Saixi and Sea God Island — Bo Saixi is Shen Suwei's close friend and is addressed by Wuchen as his aunt. The family travels toward Sea God Island to expand its business 77 88.
• Snow Empress and Ice Empress — Close supporters of Wuchen and guests of the family. The Snow Empress explicitly offers to help the clan 24 52.

Continental Unification Strategy

Economic and Educational Expansion

• Commercial absorption: Wuchen plans to use wealth, trade routes, and cultivation resources to draw factions into the clan's sphere rather than conquer them through continental war 112 118.
• Academies as the starting point: Control of Soul Master education is intended to create generations whose advancement depends on Gu Clan support 112.
• Long-term influence: His stated goal is for clan-supported graduates to enter sects, armies, and imperial courts over the following ten to twenty years 112.
• Discreet acquisitions: Academy purchases are initially conducted without a public show to avoid attracting imperial attention 112.
• Uncompleted targets: Heaven Dou Royal Academy is named as a desired acquisition; the Seven Treasure Sect, Lower Four Sects, and Clear Sky Sect also appear in later expansion plans 112 145.

Proposed Mortal World Federation

• Deterrent foundation: Wuchen argues that his Dual Godhood and the clan's strength make it the only viable chair; Bibi Dong acknowledges the force of that argument 170.
• Limits of the peaceful approach: Although presented as an alternative to war, Wuchen states that the Gu Clan will force the two empires to join if they refuse 170.
• Documented status: The federation remains a proposal under discussion with Bibi Dong in the provided account 170.