Du Rufeng

Biodata

Feature	Information
Name	Du Rufeng (杜如风)
Alias(es)	Young Master Du; Magic City young master
Gender	Male
Affiliation	Yingbu Entertainment
Occupation / Role	President of Yingbu Entertainment; entertainment-industry businessman
Family	Huang Lu (cousin); Du Zhanfeng (uncle and backer)
First Appearance	Chapter 102

Background / History

Du Rufeng built Yingbu Entertainment into a prominent company and treats it as his life’s work. He is a Magic City young master with personal assets and considerable family influence, though Huang Lu considers him calculating and distrusts him. 105 108 111

Before his conflict with Xu Yi, Du Rufeng had spent years cultivating Yingbu Entertainment’s artists and industry reputation. His company maintained extensive cooperation with Huarun Entertainment, giving him leverage in the entertainment field. 107 108

Two years before the events of the extra chapter, Du Rufeng was reportedly drowning in debt. A blonde heir befriended him, paid his debts, helped him earn more than a billion yuan, and promised him half his fortune if the Huang family were annexed. 248

Personality

Du Rufeng initially presents himself as a gentlemanly, smiling businessman: he speaks of “win-win cooperation,” offers compensation, and attempts to keep Li Zi’s conduct from reflecting poorly on Yingbu Entertainment. When challenged, however, his composure repeatedly gives way to anger, threats, and personal insults. 102 103 106

He is ambitious and calculating, willing to buy off actors, poach talent, exploit business pressure, and use collaborators as infiltrators against Xu Yi. His schemes often fail because he underestimates Xu Yi’s connections, talent, and audience appeal. 105 106 140 157

Du Rufeng is deeply prideful about his standing as a Magic City young master and the value of Yingbu Entertainment. He reacts especially badly to public embarrassment, financial losses, and Xu Yi’s ability to turn his anger into popular livestream content. 108 115 116 157

Despite his bravado, he retreats when faced with genuine danger from Huang Lu or the Huang family. His lackeys and assistant recognize this gap between his threats and his actions. 106 208 209

Business Tactics

Talent Poaching

Du Rufeng tries to acquire Yi Xing Entertainment’s group, Infinite Youth, first through monetary offers and then through a private meeting at Cuiyun Pavilion. He argues that Yingbu can give the group a better future, while Xu Yi accuses him of relying on attractive but talentless artists and attempting to poach others’ talent. 104 105 106

• Offered Xu Yi compensation while seeking cooperation and access to Infinite Youth. 102 104
• Attempted to recruit Infinite Youth directly behind Xu Yi’s back. 105
• Proposed handing promising Yingbu artists to Xu Yi only under pressure from Huang Lu; he refused to comply. 108

Industry Influence and Pressure

Du Rufeng uses Yingbu Entertainment’s market position and its collaboration with Huarun Entertainment to pressure rivals.

• Warned Xu Yi that a small company could not withstand the entertainment industry’s “storm.” 104
• Claimed he could bankrupt Huarun Entertainment with a single word. 106
• Threatened Su Xin with the losses Huarun would suffer if she ended its cooperation with Yingbu. 107
• Tried to use the Huang family foundation project to demand less than 500 million yuan from Huang Lu. 208

Manipulation and Sabotage

Du Rufeng purchased Liao Zisheng’s cooperation and intended to use him as an infiltrator in Xu Yi’s circle, with the goal of disrupting Xu Yi’s future production and sending him to prison. 140

He later attempted to undermine Xu Yi’s popularity by posting hostile comments from alternate accounts, praising himself while disparaging Xu Yi. The comments were immediately ridiculed by viewers. 157

Story Role / Major Arcs

Conflict with Yi Xing Entertainment

Du Rufeng first approaches Xu Yi after Li Zi insults Yi Xing Entertainment. He offers a ten-million-yuan card as an apology and proposes cooperation, but Xu Yi accepts the money while refusing the partnership. 102

He returns with another ten million yuan, then reveals his actual interest: obtaining Infinite Youth’s five members for Yingbu Entertainment. Xu Yi refuses, and Du Rufeng shifts from diplomacy to open threats. 103 104

At Cuiyun Pavilion, his poaching attempt ends when Su Xin and Huang Lu intervene after he threatens Xu Yi. Du Rufeng learns that Huang Lu supports Xu Yi and is forced to apologize again. 105 106

Family and Huarun Fallout

Du Rufeng’s conflict becomes a family dispute after Huang Lu identifies him as her cousin. He attempts to invoke their grandparents’ favor and his own status as a Magic City young master, but Huang Lu declares that targeting Xu Yi is equivalent to targeting her. 107

Su Xin ultimately terminates Huarun Entertainment’s cooperation with Yingbu Entertainment and expresses her intention to entrust Huarun to Xu Yi. Du Rufeng interprets the support Xu Yi receives as the result of a “spell” or manipulation. 107 108

Xu Yi later demands one hundred million yuan from him. Du Rufeng agrees to transfer the money, but warns Xu Yi not to keep targeting Yingbu Entertainment. 111

Livestream Rivalry and Financial Decline

Du Rufeng unknowingly becomes a major source of Xu Yi’s livestream content and Negative Emotion Points. A compilation of his displeased expressions goes viral, unexpectedly making him popular in Magic City. 115 116

After paying Xu Yi one hundred million yuan, Yingbu Entertainment’s accounts develop a serious deficit. Du Rufeng works intensively to compensate, organizes a major entertainment event, and attempts to produce hit short dramas. 115 156

His company’s short-drama efforts fail to match Xu Yi’s viral productions. He blames and pressures his employees without offering additional resources, while Xu Yi occupies multiple top-ten positions on Douyin’s charts. 156 157

Huang Family Foundation Dispute

Du Rufeng is suspected of arranging thugs to interfere with the Huang family foundation’s operations. He tries to use the project to extort Huang Lu, believing her desire to make the foundation succeed will force her to yield. 207 208 209

Huang Lu instead publicly slaps him and threatens him with a bottle. When Du Rufeng sees Xu Yi attending the Huang Family Banquet, he abandons his attempt at retaliation and begs Huang Lu to go easy on him. 209

Later Betrayal

In the extra chapter, Du Rufeng betrays the blonde heir who had supported him for two years. He frames the betrayal as self-defense, claiming the heir repeatedly behaved inappropriately toward him. 248

By this point, Du Rufeng refers to Xu Yi as his boss and seeks Huang Lu’s help in obtaining Xu Yi’s forgiveness. 248

Relationships

• Xu Yi — Business rival and repeated target of Du Rufeng’s poaching, intimidation, and sabotage. Xu Yi extracts money from him, turns his reactions into livestream content, and eventually becomes the person whose forgiveness Du Rufeng seeks. 102 111 116 248
• Huang Lu — Cousin. Their relationship is hostile because Huang Lu openly protects Xu Yi; Du Rufeng alternates between invoking family status and fearing her violent reprisals. 105 107 209
• Su Xin — President of Huarun Entertainment. Du Rufeng pressures her to preserve Yingbu’s cooperation with Huarun, but she terminates the partnership in support of Xu Yi. 107 108
• Li Zi — Yingbu Entertainment artist and Du Rufeng’s subordinate. Du Rufeng initially supports him, then orders him to apologize when his temper damages the company’s position. 102 103
• Du Zhanfeng — Uncle and backer. Du Rufeng seeks his help against Xu Yi after finding Xu Yi too difficult to handle alone. 191 196 197
• Liao Zisheng — Actor bought over by Du Rufeng to infiltrate Xu Yi’s circle and create problems for Xu Yi’s future projects. 140
• The blonde heir — Former sworn brother and benefactor who paid Du Rufeng’s debts and supported his rise; Du Rufeng later betrays him. 248

Notable Quotes

“I can make Huarun Entertainment go bankrupt with a single word!” 106

“This company can do without anyone, but it can’t do without me!” 156

“Sis, if we surrender, we only lose half. Can you go easy on me?” 209

Trivia

• Xu Yi calls Du Rufeng a “lucky general” because provoking him produces large quantities of Negative Emotion Points and even a Gilded Treasure Chest. 116 210
• A viral compilation of Du Rufeng’s grumpy expressions unexpectedly boosts his popularity, particularly in Magic City. 116
• His hair is described as beginning to thin during the foundation dispute. 209