Vol. 10Sega’s Rise to Challenge Nintendo
Nakayama Takuya maneuvered Sega through acquisitions, financial turmoil, and the development of its GP2 handheld and next console. The volume left Sega nearing the GP2 launch while improving Joypolis and preparing to challenge Nintendo.
- Nakayama Takuya secured funding, advanced Sega’s handheld, and pursued Sotsu while preparing for Bandai’s crisis and Hayao’s succession plan.
- A leak about Sega’s Sotsu deal sent Bandai’s shares plunging as employees feared for their jobs and Gundam production.
- Nakayama Takuya integrated Sotsu and restructured Bandai while using Sega’s international successes to expand its business and media rights.
- Nakayama Takuya directed Sega to help Big West and Studio Nue challenge Harmony Gold’s claims to Macross.
- Nakayama Takuya secured franchise partnerships and organized Sega’s handheld games, including a Plants vs. Zombies launch prototype.
- After Yokoi Gunpei died in a road accident, Nakayama Takuya attended his funeral as Sega prepared to compete with Nintendo.
- Nakayama Takuya navigated the Asian financial crisis, completed the Bandai and Sotsu acquisitions, and advanced Sega’s next console and GP2 launch.
- Nakayama Takuya prepared Sega Joypolis to improve its service and attractions as customers anticipated the GP2.