Vol. 9Sega’s Expanding Gambit
Nakayama Takuya expanded Sega’s online, hardware, acquisition, and cross-media plans as Final Fantasy VII reshaped the console market. The volume ends with Sega’s handheld prototype hampered by short battery life and Nakayama Takuya asking about NEC’s low-power reflective TFT-LCD.
- Silicon Valley Online launched go.com and grew its audience through email, search, news, and Olympic coverage as its stock rose.
- Nintendo launched the N64 and Quake introduced network play and editing tools, while Nakayama Takuya summoned Sato Hideki to discuss a new plan.
- Nakayama Takuya pushed Sega toward online gaming, new hardware, strategic acquisitions, and coordinated cross-media franchises.
- Nakayama Takuya intervened in Gundam X’s production dispute and secured Sega a larger home-video revenue share and exclusive game adaptation rights.
- Nakayama Takuya strengthened Sega’s production and online strategies as Dead or Alive succeeded and Konami struggled with 3D development.
- Final Fantasy VII launched on the Sega Jupiter and sold over three million copies in its first week, prompting Nintendo to promote Mario Kart 64’s family multiplayer appeal.
- Final Fantasy VII’s success reshaped the console market as Sega and its rivals pursued new partnerships, investments, and games.
- Nakayama Takuya learned that Sega’s handheld prototype lasted only about three hours on four AA batteries and asked Sato Hideki about NEC’s low-power reflective TFT-LCD.