Arc 40Sega’s Next Expansion
Nakayama Takuya steered Sega through the Asian financial crisis while consolidating Bandai and Sotsu, advancing a new console, and preparing the GP2 handheld launch. The stretch ended with GP2 excitement building among customers as Nakayama pushed Sega Joypolis to improve its attractions and operations.
- Hoshino warned Nakayama Takuya that Sega’s suppliers were exposed to financial collapse, and Sega cut ties with businesses that had borrowed to speculate as the Hong Kong market crashed.
- Nakayama Takuya’s team profited from short positions against South Korea’s markets, then closed them and used the earnings to help fund Sega’s acquisitions.
- Nakayama Takuya approved expanded Super Robot Wars promotion, a new Pokémon protagonist alongside the Hoenn launch, and interactive Kamen Rider belt toys after Shotaro Ishinomori became seriously ill.
- Nakayama Takuya approved early work on Sega’s next console, and his team secured NVIDIA’s Jensen Huang to build a custom GPU while settling key hardware and network specifications.
- Nakayama Takuya completed Sega’s acquisition of Bandai and Sotsu, integrated their staff and production, and directed the combined companies to expand overseas promotion of Gundam and other properties.
- Nakayama Takuya launched preparations for the GP2 with strong hardware publicity and third-party game support, while retailers and customers began anticipating the handheld and its Pokémon tie-ins.
- Nakayama Takuya reorganized Sega’s European distribution, localization, and logistics plans, including ending Ubisoft’s exclusive rights and exploring a shared warehouse.
- Nakayama Takuya ordered improvements to Sega Joypolis, including better service and food, Pokémon- and Sonic-themed offerings, and a tabletop gaming area promoting Yu-Gi-Oh! cards.