Jiang Yu

Biodata

Background

Jiang Yu is Wang Qingyue’s son by a different father from her elder son, Chu Yue. According to Chu Yue, Wang Qingyue left after his father’s death under the pretext of clearing her head, refused an escort, and had Jiang Yu with another man. Jiang Yu already knows his mother’s identity when Chu Yue confronts him 140.

By his first in-person appearance, Jiang Yu works for Xingyuan Entertainment and has Li Jie as his manager. His powerful financial backer gives him enough protection that Li Jie tolerates his behavior despite privately resenting him 7. Shortly before his departure from the company, he is described as its top star 139.

Appearance

Jiang Yu’s promotional image presents him as a fresh-faced, sweet-looking boy next door with a shy, apparently guileless smile 4.

• Without makeup: He considers his own face somewhat plain, particularly after seeing Gu Wancheng’s livestream 15.
• On-camera expression: He deliberately adjusts his smile to resemble a harmless “little white rabbit” before leaving the bathroom 15.
• Frail presentation: He appears pale and delicate when invoking poor health or responding to criticism 34 52.
• Family resemblance: He and Wang Qingyue have nearly identical eyes 140.

Personality

Jiang Yu carefully maintains an innocent, polite public image while treating perceived rivals with hostility. He resents the unidentified non-celebrity guest for attracting more attention than him before they have even met, then becomes jealous of Gu Wancheng’s appearance. His attacks often take the form of apparently considerate questions that encourage viewers to criticize someone else 7 15 19 27 28.

He is domineering toward people whose livelihoods he believes he controls. He threatens to make Li Jie unemployable, berates his assistant, and destroys objects when frustrated. In contrast, warnings from his financial backer leave him pale and trembling; he complies because he does not want to lose his status 12 59 117.

Jiang Yu dislikes children and dirty work despite appearing on a parenting program. He is relieved when Xiaoxiao declines his offer to help unpack, uses a poor-health persona to avoid foraging, and washes his hands three times after chopping scallions because the smell still bothers him 12 22 34 45. When his life is threatened, self-preservation overrides family loyalty: he pushes his mother toward their captors to create an opening for escape 140.

Story Role / Major Arcs

Role in the Original Novel

In the original story known to Gu Wancheng, Jiang Yu advances by using the original Gu Wancheng as a stepping stone while preserving an innocent reputation. Gu Wancheng attributes Jiang Yu’s success partly to the original owner being a non-celebrity with few fans, despite his connection to the powerful Bo family 4.

The original trajectory ends with Gu Wancheng miserable and eventually killed in a traffic accident, while Chaochao becomes withdrawn and develops depression following cyberbullying. The transmigrated Gu Wancheng knows this outline through a coworker rather than from reading the novel himself 1.

Preparations and Livestream Backlash

Before Hello, Baby begins, Jiang Yu tries to discover the mystery non-celebrity guest’s identity. When Li Jie cannot obtain the information—even through payment—Jiang Yu orders him to prepare paid trolls for the broadcast 7.

Li Jie also warns him to behave properly around his assigned child, the Su family’s young master. Jiang Yu responds to the warning with threats rather than concern, insisting that one word from him could end Li Jie’s career 12.

After seeing Gu Wancheng on the opening livestream, Jiang Yu sends trolls into the broadcast to insinuate that Gu is being kept by a wealthy person and is a homewrecker. The attack backfires when Gu Wancheng and Chaochao’s fans defeat the trolls and push Jiang Yu onto the trending list for jealousy and attempted cyberbullying. Li Jie scolds him and attempts to suppress the topic 15.

Island Filming

At the guests’ meeting point, Jiang Yu suggests that the still-absent Gu Wancheng is making everyone wait and tiring the children. Jian Yue immediately points out that Gu Wancheng is not late, undermining the insinuation 19.

Jiang Yu is paired with Su Anchen, nicknamed Xiaoxiao, for the island trip. His attempts to stand out repeatedly clash with the other guests’ observations and the practical demands of the show 20 22 34.

• Foraging dispute: He questions Gu Wancheng’s early return in a way that encourages accusations of freeloading. Xu Xiashi counters by revealing that Gu brought back coconuts and two coconut crabs 27.
• Equipment negotiations: He insinuates that Gu Wancheng’s bargaining with the director amounts to demanding special treatment 28.
• Poor-health persona: He tries to avoid shore foraging. Chen Liqing privately notes that Jiang Yu previously left Xiaoxiao to shoulder the search for supplies, while Xu Xiashi insists that he participate 34.
• Shared work: Gu Wancheng deliberately leaves him to handle seafood because he knows Jiang Yu finds it disgusting. The adults later call him out of his hut to help sort the children’s gathered plants 41 44.
• Breakfast confrontation: After Jiang Yu arrives late, Jian Yue mocks his exhaustion over cutting a few vegetables. Xu Xiashi suggests that he stay home if his health is genuinely poor 52.

He makes some practical contributions, including suggesting that the oversized coconut crab be chopped before steaming. During the viewer-question game, he promotes an upcoming drama without revealing its release date 30 47.

Warning and Withdrawal

Jiang Yu’s financial backer orders him to stop provoking people on the show, warning that further offenses could cost him his position. Jiang Yu reluctantly agrees. At the next meal preparation, he silently begins tearing cabbage, surprising both Gu Wancheng and Xu Xiashi with his unusually cooperative behavior 59 60.

Before the next installment, the production announces his withdrawal. Jiang Yu’s own Weibo post cites a scheduling change and expresses hope of working with the senior guests again. Gu Wancheng recognizes the protagonist’s departure as a major divergence from the original plot. The announcement does not say that Xiaoxiao is leaving with him 80 84.

Li Jie’s Departure

Jiang Yu later discovers that Li Jie has resigned and moved his mother to another hospital. He reacts by smashing a cup and throwing his phone, then becomes visibly agitated upon learning that both are beyond his immediate reach 117.

Li Jie has fled to another city, transferred his phone’s contents to an unnamed person, and discarded the device. That person also arranged and financed his mother’s successful kidney transplant, allowing him to use his savings to start a small business instead of returning to management 117.

Scandal and Departure from Xingyuan

Reporters surround Jiang Yu outside Xingyuan Entertainment and question him about being financially kept, bullying newcomers on set, and threatening his former manager’s family. Jiang Yu denies the allegations, but the company’s staff do not warn him beforehand and security intervenes only after a delay 139.

The confrontation trends online. Jiang Yu finds himself unable to log into Weibo and is summoned to President Qi’s office, where Chu Yue is waiting. Under pressure, he signs a contract; his account then announces that he is leaving Xingyuan Entertainment for personal reasons. His supporters split between defending him as a victim of coercion and interpreting the departure as confirmation of the allegations 139.

Abduction and Fabricated Overseas Departure

After Jiang Yu reaches his home, a group abducts him. A similarly built impersonator leaves the residence with a suitcase and travels under surveillance cameras to the airport, creating the appearance that Jiang Yu has gone abroad 139.

Jiang Yu awakens in a dim room, still weakened by a sedative he recognizes from having used it before. Chu Yue shows him footage of the impersonator and the resulting online report, then brings in Wang Qingyue. Their confrontation reveals that Jiang Yu is Chu Yue’s maternal half-brother; Chu Yue rejects the relationship and accuses mother and son of coveting the Chu family 140.

Jiang Yu pushes Wang Qingyue toward the guards and attempts to flee toward the woods. An armed man forces him back inside and orders one of his legs broken. Jiang Yu begs his mother to save him, but she turns away; his leg is forcibly broken, leaving him pale and barely crying out 140.

Relationships

• Gu Wancheng — Intended stepping stone in the original novel and target of Jiang Yu’s smear campaign in the altered story. Gu Wancheng recognizes his innocent act and retaliates against his provocations 4 15 41.
• Li Jie — Former manager whom Jiang Yu threatens with professional ruin. Li Jie eventually escapes his reach and supplies his phone’s contents to another person 12 117.
• Su Anchen / Xiaoxiao — Child partner on Hello, Baby, not his son. Jiang Yu is warned that Xiaoxiao’s Su family background makes mistreating him particularly dangerous 12 20.
• Jian Yue — Fellow guest who openly challenges Jiang Yu’s insinuations and frail persona. Their confrontations repeatedly trigger arguments between their fanbases 19 52.
• Xu Xiashi — Senior actress whose criticism Jiang Yu hesitates to resist. She has previously seen him accompanying a powerful person and knows that person herself 34.
• Unnamed financial backer — Source of Jiang Yu’s professional protection and status. Jiang Yu obeys their warning despite resenting it 7 59.
• Lu Xuanran — Sends Jiang Yu a summons to Heaven on Earth; Jiang Yu shows fear upon seeing the message 7.
• Wang Qingyue — Mother. She acknowledges him as Chu Yue’s younger brother, but their solidarity collapses in captivity when Jiang Yu uses her as a distraction to escape 140.
• Chu Yue — Maternal elder half-brother who rejects him, orchestrates his removal from Xingyuan Entertainment, and confronts him in captivity 139 140.

Trivia

• Jiang Yu says his favorite color is red, explaining that it represents passion and energy. Viewers note that he rarely wears it 47.