Recaps

Lin Lixin decided to hold the first E3 at the Los Angeles Convention Center on May 11, turning Amenva’s need for a major exhibition into a gaming-world event. As exhibitors rushed to join and the show’s format was set, he told Amenva’s developers to create a fast-paced game suited to short demo sessions.

• Lin Lixin met Doug Lowenstein and agreed to hire him to run E3, with John Branca and other associates helping.
• Lin Lixin ordered preparations for E3 on May 11, inviting Nintendo, Sony, Sega, Namco, Activision, and other companies.
• Media coverage sparked a surge in exhibitors, and Lin Lixin secured a long-term contract with the Los Angeles Convention Center.
• The organizers announced a one-week schedule with professional days, public days, and a final trial-sales day.
• Lin Lixin told Amenva’s development department that exhibition visitors would have only a few minutes to play and asked for an ultra-fast-paced game that could quickly hook them.