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Su Ye launched Minecraft as a free game and watched gaming streamer Chen Ze struggle to understand it during a closed beta broadcast. As Chen Ze’s audience mocked the game, its downloads suddenly surged, leaving Starfield’s staff surprised.
- Su Ye ordered Starfield to promote Minecraft through gaming streamers and release it for free, despite the company’s dwindling funds and unpaid engine fees.
- Chen Ze downloaded Minecraft for an advertisement segment, started a single-player game on Hard difficulty, and wandered through its blocky world without knowing what to do.
- Viewers criticized Minecraft in Chen Ze’s livestream, and Luan Le'an worried that the confusion would damage the game’s reputation.
- Su Ye told Luan Le'an not to explain the game, believing players should discover its appeal for themselves, and asked about Starfield’s platform development.
- Luan Le'an reported that Minecraft had only 563 downloads, then received a message that downloads had suddenly increased by several thousand.