Vol. 8Sega’s Next-Generation Push
Nakayama Takuya reshaped Sega as Toy Story became a hit, welcomed a new child, and strengthened Sega’s game and business plans. At E3, Nintendo, Sony, and Sega competed to define the next generation, with Sega ending the stretch by unveiling Model 3 and its upcoming games.
- Nakayama Takuya restructured Sega and assigned Hisao Oguchi to lead game development, while an audit traced a marketing subsidy to a company linked to a manager’s relative.
- Toy Story and its tie-in game became hits in America and Japan, and Nakayama Takuya stayed with Eri as she gave birth to their baby.
- Nakayama Takuya persuaded Enix to develop Dragon Quest for Jupiter and won approval for Sega’s internal reforms, while Toy Story and Legend of Yang Jian boosted sales.
- Fu Zan shelved Mercury Technology’s Mazu game over political risks and chose Legend of Nezha as its next project, while Nakayama Takuya ordered an investigation into Southeast Asia’s financial risks.
- Yamauchi Hiroshi approved a simultaneous Japanese and North American N64 launch, and Masayuki Uemura announced its release date and price at E3.
- Shigeru Miyamoto demonstrated Super Mario 64 and Wave Race 64, while Brett Sperry announced Command & Conquer: Red Alert and Konami presented its lineup.
- David and Paul tried rival companies’ demos as Square presented Final Fantasy VII, Sony promoted PlayStation games, and Blizzard showed Diablo.
- Hisao Oguchi unveiled Sega’s Model 3 board, Virtua Fighter 3, and new Jupiter titles after Nakayama Takuya directed Sega’s intelligence team to assess rivals and future networking.